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Hello, I'm Hanah.
I am a TEXAS based certified ppc specialist and launch local & national ads on Google and Microsoft to help companies get more phone calls & lead form completions.
FEATURED SERVICES
PPC LAUNCH &
MANAGEMENT
We launch or take over existing Google or Bing accounts and manage on a monthly basis.
PPC AUDITS
We offer ppc audit reports which include insights into your account and calcuated step by step improvements to minimize waste and maximize ROI.
PPC CONSULTING
We offer a 1-hour ppc consult. This is a personalized consult tailored to your unique account needs. You will recieve an account overview pdf as well as the recorded session.
Whether you've heard a little about pay-per-click (PPC) marketing and are curious to learn more, or you already know you want to use PPC to market your business, We are here to help! Here are a few tips and FAQ’s:
WHAT IS PPC MARKETING
PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically.
WHAT IS GOOGLE AND BING ADS
Google/Bing Ads is an online advertising platform developed by Google & Microsoft, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.
HOW DOES THE AD AUCTION WORK
Each time an ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page.
HOW TO ACHIEVE A STRONG CTR
What is CTR click-through-rate? CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. Put practically if someone is searching for “affordable maid services” and your ad headline says, AFFORDABLE MAID SERVICES, the chances of the user clicking on that ad is very high because it speaks to their need.
HOW TO DO KEYWORD RESEARCH
Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is searching. Knowing this information will help ensure that you are gathering clicks that are valuable and users that will need your services.
HOW TO BE ON THE TOP OF SEARCH RESULTS
The bid strategy determines what focus Google/Bing will use when it is time for the auction. It is important to determine the bid focus based off your marketing goals for ppc. The most common goal for ppc is conversions. A conversion is typically determined by a valuable phone call or form fill. Other marketing goals may include brand awareness or shopping.
