Google first introduced PMAX in Nov. 2021. Like all things new google worked on perfecting this platform utilizing marketers feedback...

I recently appeared on a digital marketing panel and prepared this guide to pass out to the attendees. I wanted to make it available to...

I am sure if you have ads on Google for long enough you have heard about quality score. It might be something you don't understand or...

I am a huge fan of phrase/exact match keywords and for the past few years this is how I have managed all my campaigns! A long tail...