Why does my Optimization score keep dropping!?!

Optimization score in Google Ads is an estimate of how well your Google Ads account is set to perform (not to be confused with your quality score). Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. However, this can sometimes be misleading. Allow me to explain. Optimization score is increased when you apply Google Recommendations to your account but more often than not, Google doesn't know your account as well as YOU should and therefore sometimes the improvements they recommend actually do not benefit your goals and could be very detrimental to your success or worse, cost you more money! Who wants that? To manage your account properly, be sure and thoroughly read each recommendation and dismiss those that are not applicable. Tip: Be sure and dismiss the ones you do not apply to your account because dismissing them helps google know your account better will increase your optimization score! Yay! Doing nothing with Google's Recommendations actually decreases your score. Boo:( Thanks Google! #google#ppcmarketing#ppcadvertising#ppcagency